Our Feel-Good War on Breast Cancer link
"... Her D.C.I.S., a condition detected almost exclusively through mammography, quite likely never would become life-threatening, yet it transformed her into a cancer survivor, subjecting her to surgery and weeks of even more radiation. By the time of her second diagnosis, she was so distraught that she amputated both of her breasts to restore a sense of control.
a recent Komen print ad that reads: “The five-year survival rate for
breast cancer when caught early is 98 percent. When it’s not? It
decreases to 23 percent.” Komen employee: “I don’t think Komen meant to mislead,”
More from articlePinkwashing:
"it offers corporations a seemingly fail-safe way to signal good will toward women, ... if the products they produce are linked to the disease or other threats to public health. Having football teams don rose-colored cleats, for instance, can counteract bad press over how the N.F.L. handles accusations against players of rape or domestic violence. Chevron’s donations to California Komen affiliates may help deflect what Cal OSHA called its “willful violations” of safety that led to a huge refinery fire last year in a Bay Area neighborhood. "
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