OK I have a question about this first PSA. Watch the video and then tell me...
If you survive the 10 good years (on the left in the video) aren't there still going to be a few tougher years (on the right in the video)?
I don't think this ad works for me. I think it's a fact of aging that most of us still face some tougher years at the end. It presents a false dichotomy regarding your health choices, and sometimes the outcomes are still random and unavoidable.
Here's an ad I like better. Less fear, more incentive:
Still I feel a bit manipulated. The music was forceful. Stop manipulating me, you marketing people!
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